Shopify is very well integrated with Facebook Ads. It is easy to connect the Shopify platform to your Ad Manager. Facebook is a mainstream platform that will ensure you have a consistent reach, with very powerful targeting options. However, be sure to track and compare the performance of your Facebook ads with other acquisition channels in Google Analytics. To handle Shopify analysis, prepare all your redirect URLs (the link to your ads) with the URL builder provided by Google.
Add a Facebook pixel by simply filling in its ID to easily manage your campaigns against their e-commerce performance. Adding a pixel will also give you the opportunity to retarget and clone those who have come to your store. When starting an online business, as small as it is, it is good to start the pump with some digital advertising. Launch a Facebook campaign to launch your site.
