You work hard on designing, developing and launching your product or service. However, if the target audience does not come to know about it, all your efforts will go in vain. How do you let people know about your offer? While advertising is the obvious solution that comes up first, it is quite expensive and not necessary during the initial phase. A press release will do wonders when you are planning to launch your product. Your target audience will come to know about your offer through the media channels. These channels will spread your word at no cost to you. You can use press release writing online service to get this document written by a professional writer.
Once the written matter is ready, you can send it to all prominent PR websites. They will publish it and help you reach a large number of media houses, journalists and blog writers related to your industry. This is the cheapest way to spread the word about your product to thousands of people.