Numbers can be very intimidating for some people. This is especially true when something regarding analytics is mentioned. While some numbers might not make sense, analytics matter when it comes to social media. One of the main reasons? It shows just how well certain tactics are performing.
Whether it be a different type of post, a somewhat controversial video or just a new looking profile, a person can tell right away using social media analytics if the change was for the better. If things are not working, it really does not make sense to stick with that in the long run.
Another reason why these numbers matter comes down to the competition. It allows people to track exactly where they stand against other people in their niche. Without analytics, it can be a pretty big guessing game for people out there navigating things.