For many people, researching their customers is the hardest part of marketing. The good news is, that’s exactly what makes market research courses more valuable. If you can do a good job, you can make a big difference to a company’s direction.
Even though it’s not often flaunted in the news, many business breakthroughs come through market research. That’s because having an insight into what customers want is key. Without this knowledge it’s like playing darts in the dark.
This then opens opportunities for you. You could work with an advertising agency. Or, you could be part of a company’s marketing department.
At some point, you may also choose to work for yourself. With your skills and knowledge, you could discover a new niche. Then, you can build a product and a business that serves the audience you have researched.