Regardless of the strategy used for marketing on LinkedIn, you need to monitor, measure and analyze your marketing activities. To this end, the network provides its tools. To do this, select the Analysis tab on the company profile. LinkedIn users have three measurement perspectives available: Visitors, Updates and Follower.
In the first analysis point the traffic is examined in detail: for this purpose a graph shows the general number of visitors, broken down by visitors from mobile devices and desktop users. In addition, LinkedIn provides companies with important demographic data by helping to divide visitors based on local (country or region) and professional factors, such as job position, company size and the industry in which it operates.
Similar information can be obtained via LinkedIn Training Companies not only for visitors to the pages, but also for their followers: the number of your subscribers and their demographic characteristics are displayed graphically.
