The click-through rate (CTR) is a key figure in the field of Internet marketing, which is the number of clicks on banners or sponsors links in relation to the total impressions, expressed as a percentage. For example : your ad unit shows 1 time and it clicked by one person. So the CTR is 100 %. LinkedIn Marketing Ideas also help boost customer acquisition.
Click-through rate is an important indicator of the effectiveness of any advertising campaign. The CTR can be applied to any hypertext link on the Internet, if one takes account of impressions and clicks.
The click-through rate is often depicted as a primary measure of success of an advertisement. But this is just for campaigns that serve less direct sales of a single product rather than the branding, thus increasing the awareness of a brand or product.