Fashion Retouching Los Angeles is aimed at achieving high-quality images that catch the eye. Cinemagraph is a hybrid format that lies between the photo and the video. It is an image combining the frozen and instantaneous aspect of a photo and the perpetual motion of a video loop.
Jamie Beck and Kevin Burg (photographers and animation specialists) invented it in the early 2010s to animate fashion photos for Fashion Week. It takes the technical form of an animated GIF composed of a photograph of which only part is animated in the form of a video loop. This loop, perceived by the eye as a repetitive and continuous movement, generates a sharp contrast with the rest of the image.
The main difference with a classic animated GIF (whose cutoff between beginning and end of the stage is very marked) lies in the perfection of the loop. Fashion retouching produces a quasi-hypnotic visual effect, which attracts the eye.
