The best real estate postcards have a few things in common. They’re visually attractive, they provide the most important information, and they include the right contact information. If you’re sending out postcards to sell a home or advertising your agency, make sure your mailers embrace those elements.
Visuals are critical. When people receive your postcard, the first thing they will look at is the photo on the front. Choose one large attention-grabbing photo or put together a collage that includes several good photos. Make sure the pictures are professional and clear.
You cannot provide all the information you want on a single postcard. Be concise and focus on the most important or unique elements. Use bullet points to really grab the reader’s attention.
Finally, don’t forget the contact information. Include your name, phone number, email address, and website. Invite people to connect with you on social media as well.