There are many reasons an organization may decide to offer training for their population. Once the decision has been made to train, the next step is deciding what type of training to provide. For most, eLearning is the most favorable option because it is usually quick, convenient, and still very effective. The key to achieving maximum participation and retention with eLearning is to customize it for the audience. When an organization begins researching custom eLearning services, it should look for a company that clearly cares about creating successful and effective training. It is important to work with professional eLearning designers who will take the time to learn about the population the training is intended for, what the learning outcomes are, how the success of the training will be measured, how much the population already knows about the subject, and more so that the end product meets or even exceeds the training expectations.