Talent is the best asset that a company can have. Equipment can easily be replaced but great employees are harder to find. That is why business should not only market themselves to customers but to job hunters as well. This is especially true when you look at the statistics for millennial workers. Young people have no qualms about postponing their entry into the labor pool and quitting their jobs if they do not find satisfaction. If a talent is unhappy, then he will take his skills somewhere else.
Better employer brand management is needed to attract the best talents and keep them happy. This is why you see the top names creating enviable workspaces for their employees. They have impressive workstations, free meals, gym memberships, playrooms, signing bonuses, relocation assistance, and many other perks. Graduates line up for these places in droves hoping to experience what the hype is all about. They check out online reviews before submitting their resumes.