Analyzing the latest statistics, the rate of abandonment of a website reaches 30% if the response time of a page exceeds 4 seconds and reaches 55% when we arrive at 10 seconds of waiting. The Internet is full of similar content and resources and therefore if the experience on a site is not satisfactory the user prefers to close that page and visit another one.
The loading speed of a website also affects its positioning in search results. To date, the loading speed is not yet one of the most important factors in positioning (ranking) a site, but it is becoming. Already now, the other factors being equal, the faster the loading of a site is, the better the position of that page on search results (SERP) will be. In fact, one of the fundamental objectives that Google declares openly is to provide the best answers to the LinkedIn Memberships research of its users.