Events and Executive Job Search must be consistent with the company’s mission, its objectives, its values, its philosophy and its policies. Whether large or small, they are photography and the state of the work, they deeply represent the company and must speak its language.
There is no limit to the possibility of imagining and organizing an event, but it is of fundamental importance that the objective, context and target audience are always clear. Many companies, in fact, are still too tied to rigid and outdated schemes, which push them to pursue old and dated models.
The press conference, for example, is now superseded by the opportunities offered by the new media and, above all, is only suitable for a conventional target, that is, for traditional media operators. Inviting bloggers and influencers of the web to this kind of event means ignoring the abysmal difference between a journalist and a blogger.