There are many marketing tools which can product great results for any type of business. With small businesses, however, email marketing seems to offer better results than other forms of marketing. The following is a guide to email marketing for small businesses.
Get the Email Subject Line Right
Blast emails usually go to the spam folder, but most people normally check this folder to ensure that important emails have not been placed in the folder. If you have an eye-catching email subject/headline, readers will be curious, so they may open the email to read its contents. This will increase your chances of making a sale or signing up a new subscriber.
Get the Email List Right
You cannot just send blast emails to anyone. It is important you identify customers who are most likely to be interested in the products or services you’re offering.