For those who are veterans and those who are new to the field of Internet Marketing, some big changes will be coming in 2016. Video ads will be said to dominate, we may see some new FCC rules, and many of the marketplaces and link exchanges are cracking down. Be ready to do a little work freshening up your current marketing plan and content (including your site, newsletters, and social media plan.
Mobile is also projected to completely “take over” desktop, so bee sure to get your mobile site in great working order, and consider the option of mobile marketing and even mobile apps.
Finally, the competition will be heating up for ad space, so plan for an increased marketing budget, and take a look at your under-performing ads now to see which can be “perfected” and which need to be retired.
