Of course, many consumers check out tour and travel websites before embarking upon a trip. The fact of the matter is many of these companies receive compensation from the businesses they promote. It’s important for future travelers to understand which websites they can trust. Without a doubt, excellent travel sites reveal when they’re being paid to promote a particular hotel or attraction. Transparency is the best approach more often than not.
However, websites need to make money in some form or another. Not all websites should be penalized for offering promotional information to visitors. Many websites manage to offer honest information and reviews of travel related businesses. In the end, consumers need to exercise their best judgement when planning a vacation. Everything from the airline to the hotel and local attractions should be scrutinized. A visitor should know what to expect at all times.