While online retailers are the main beneficiaries of the advent of mobile technologies, conventional establishments still stand to gain. These outlets can now use advanced tools to reach, engage and ultimately convert new clients. But how do such businesses keep up with online stores, considering the strides already made by the latter?
Building Personal Connections
Product information that was previously listed on tags and labels can now be accessed online. And this has raised the bar when it comes to meeting customer expectations. Shoppers now want to know more than just prices and sizes. Fortunately, augmented reality apps provide a reliable medium for client interaction. By embedding product information in these apps, retailers are able to engage their audiences in a fun, new way.
Replacing Friction With Style
Besides providing a robust management resource, an integrated point-of-sale system also facilitates smooth interaction with customers. With most devices, it’s possible to take payments from wherever customers are located. Still, it helps to provide some degree of flexibility in payment methods in order to fulfill varying preferences.
As the popularity of retail mobile technology continues to rise, leveraging its benefits is becoming much easier. Brick-and-mortar establishments can take advantage of the personal connection they have with clients. To do this, it’s important to make shopping fun and effortless, and make use of tools that enhance interaction in their premises as well as online.
