Attracting traffic to your website is a very important part of your marketing. At the same time, you need to build and establish an online presence. Knowing how to choose the right website and SEO packages will help you along in the process.
The key lies in first being clear on your business goals. Your team can only go where you lead them. For example, are you focusing on sales, lead generation, or content production? Then, dig deeper. Why are you focusing on these tactics? Is there a better way?
Knowing these things will ensure that your SEO team knows exactly what to deliver. They can advice you on how you can achieve your specific goals. Yes, it does take some work on your part. But, in the end it’s worth it! The answers to these questions will tell you exactly which package you should choose.