One of the best tools that can be used to generate more leads and business opportunities in LinkedIn platform is the Advanced Search future. Although this great feature is right out in the open and is super easy to use, many LinkedIn users still ignore it or are ignorant about it.
With over 350 million users, of whom 49.9 percent are major decision makers, LinkedIn is among the leading platforms for lead generation. However, many users tend to think that they need to target everyone. According to Alex Pirouz, a Sydney based entrepreneur and the founder of Linkfluencer, this is a big mistake. Pirouz believes that it pays to define your target market or contacts by using advanced search feature that drills down to your relevant individuals and groups based on location, industry, relationship type, keywords, job titles, company size, and seniority level.
