One of the prime manners through which companies, industries, and different corporation collect data is through research and findings. The scope of researches has grown in recent time with industries focusing on the results of dedicated research findings. Qualitative Research Training is offered at many universities and training facilities and cover all aspect of qualitative techniques of collecting and using the information. The qualitative approach is often called the exploratory research that extracts information using structured and semi-structured methods. These include focus group discussion, one-on-one interviews, and participating groups. Since this is one of the most important and emerging fields the training in this subject is necessary to implement this system or to step in the career of marketing research. Training institutions offer a complete course on qualitative research that would enable the students to learn and implement this research strategy.