At any bank customer service training is important. This type of training has several benefits – it can help staff to become more familiar with products and services, it can increase customer satisfaction, and it can help to improve brand recognition and boost profits. Today’s bank customer has a choice of hundreds of banks, making it important for banks to offer the best possible service, and a user friendly range of products. Most customers don’t bother to remark if they receive good customer service, but a poor banking experience is often shared with others, in person or on social media. In fact, poor customer service can end up costing a bank thousands of dollars in lost revenue. Training to improve customer service can range from online classes or courses which take a few minutes to complete, to a company sponsored retreat or workshop lasting several days.