Most of us use apps to make our lives easier. An app like the Shopify Search App helps as it will search Shopify for whatever it is you are looking for. This is a lot easier than going through the entire site to find what you want as that could take days or weeks. The faster and easier it is for a consumer to find things, the more likely it is to convert to a sale. When people have to spend more than five or ten minutes to find what they want, they get frustrated and tend to leave without making a purchase. You want to avoid that so the app is a great way to help the consumer. When it comes to setting this up, it is relatively simple and integrates easily which helps to make it a better experience for everyone involved.