Photographs of celebrity will always sell, even though may not always be used immediately. While most papers and websites will use the pictures immediately, a lot of the pictures will go into a collection to be used later. Media uses celebrity stock photography for those times when they run a story about a particular celebrity but do not have any recent pictures, such as when the celebrity makes the news but there are few picture’s of the particular event or when the celebrity gets mentioned as part of a bigger story. They use stock photography to help fill in the blanks.
In essence, a newspaper of website will not always have the most recent picture of a celebrity when it runs a story on that celebrity. By using stock photography they can make sure that they have something to run with the story, ensuring that they have a picture to run with it.
