Despite the volume of email communication not being as prolific today as a few years ago, email marketing is still relevant and not going anywhere soon. The major reason why email marketing Australia firms and individual marketers stick to the easiest marketing technique is because it works. Even in today’s day and age of social media, email still remains the most effective method to garner in the support and love of new customers. And that is because a large majority of consumers use email daily even now.
Social Media
Claiming email’s effectiveness is not to encourage marketers to bombard their customers with mindless spam. Email has lost to social media sites, mobile-messaging and instant messaging as a primary communication tool or platform. In fact, investing in these fresh platforms is absolutely vital for companies to touch base with consumers and make them purchase. But that doesn’t mean marketers must completely ignore email – harnessing the complete potential of the “inbox” is perhaps even more important.