Small businesses can often feel like they’re at a disadvantage when competing for customers. Larger companies have bigger budgets with which to advertise and market their products and services. However, there are some marketing tips for small business that can put you ahead, without breaking the bank. Here are three:
1. Use video. Clients and customers are all about the visual experience these days. It doesn’t take much to post educational blogs or marketing videos that explain who you are and what you do. Share those widely on your social networking platforms.
2. Reputation. So many online sites allow customers to review their experiences with companies. Make sure you ask your happy customers to write and share a review of your business.
3. Network. Get out into the community and tell your story. Let the locals know what sets your business apart from the others.