LinkedIn lends itself extremely well to commercial prospecting. The more informal language used online makes it easier to reach users as well as find and retain new customers. The viral aspect of the site also ensures wide dissemination of content.
Creating a community on LinkedIn is a good way to refine your communication. More targeted content can be offered to quality prospects who wish to be informed regularly. Through the discussions, it is also possible to establish a deeper relationship with the members of the community and learn how to use LinkedIn successfully.
Improving targeted traffic to the website is a natural goal for any business. With LinkedIn, it is possible to increase the number of visitors and boost sales. Visitors are part of the target audience of the company and are more likely to make a purchase. User recommendations will lead to more visits and better SEO.