Being a paid service, another element to think about before starting a campaign is the budget. LinkedIn offers two possibilities: CPC (cost per click) or CPM (cost per thousand impressions). In the first you pay only for clicks made (setting the maximum amount); in the second you will pay the maximum bid every time the ad will be shown 1000 times on LinkedIn.
First of all, we must outline our objectives (generate traffic to the site, find new contacts, launch a new product). Establishing your target is essential, thinking about what kind of company you want to achieve, what size, profession and business functions, and so on.
Once these aspects have been defined and the advertising campaign started, what remains to be done is a constant analysis of the results. In fact, understanding how the campaign is proceeding is essential. Online LinkedIn Classes allow you to know what works and what needs to be changed or improved.
