When considering your social business strategy, there is one crucial question that stands at the forefront. Is it buzzworthy? Many campaigns fall short of any noteworthy interest. A good social media strategy isn’t simply uploading a video on YouTube and hoping people will come. It has to make a splash—something worth talking about.
Creating Buzz Worthy Moments
The key to creating a viral campaign is the message. Viral marketing is about encouraging visitors to spread the word about you and create a positive word-of-mouth.
How do you avoid a Viral Marketing Failure?
• Improve your message once, twice, several times and perhaps more to ensure the campaign will survive without attacks or negative audience feedback
• Never stray from the heart or your message and do not try to be something that you’re not. Be authentic.
• Be ethical; do not lie or deceive because someone may call your bluff