Marketing firms succeed by putting themselves out there in front of clients. Of course, a firm cannot attract new clients without being visible. Representatives are often expected to make many calls in order to secure new marketing contracts. It’s not always easy to track performance aside from counting secured contracts alone. However, call tracking for marketing is a vital tool for all businesses. Firm owners shouldn’t simply trust their reps to perform the task at hand.

By tracking calls, firms can also track performance and efficiency. This extra metric can provide new information to the marketing firm. Firms can see which reps perform their work properly and which ones are falling below expectations. It’s possible to track day-to-day performance, weekly performance, and even performance over long periods of time. Without a doubt, tracking calls is a smart solution to employee productivity.