Anyone wondering how online virtual tours can help a tourism business should understand that many potential customers now rely on this feature. A virtual tour allows a customer to explore a resort, hotel or rented holiday home from the comfort of their home or office, and many cruise lines have realized the value of offering their customers this indispensable tool when browsing and booking a cruise. An online tour provides a level of detail that a collection of photos or a description just can’t do. Online virtual tours can give customers an accurate idea of a hotel room or cabin size and layout, the facilities and amenities available, and so much more. In fact, research indicates that a website that offers a virtual tour will attract more customers than one without that feature, as more customers rely increasingly on technology to make their travel decisions.