Promotional items have been a popular way for companies to market their product or service ever since the late 18th century when George Washington commemorative buttons were made. Today, the use of company logo items is more common than ever; in the US, it’s a $24 billion dollar annual industry. It’s easy to see why items with a company logo on them are popular; they are easy and inexpensive to manufacture, and yet can be one of the most effective forms of advertising there is. A simple and everyday item such as a mug, t-shirt or pen can be used dozens of times each day and the logo is seen by many more. As technology changes, so have the items that have logos on them, and you probably have a mouse pad, flash drive or other electronic devices with a company logo on it.
