Expos are always an excellent opportunity to showcase new products. A lot of media are present to cover the event so companies can get extra mileage if they are able to successfully drum up interest.
Marketing materials are important in such occasions. These are the ones that will announce the company’s presence to the public. They should be able to attract attention from the attendees, enough for some to approach and ask more questions about the products being displayed. These materials can come in different shapes and forms.
Advertising flags and banners are some of the most popular types. Several small flags can be installed all around the booth. They are particularly effective in outdoor settings as the wind gives them an eye-catching fluttering effect. Banners, on the other hand, tend to be larger and can contain more information about the products.