The phenomenon of digital marketing and recruitment is one of the major world changes. It refers to all marketing activities and content in digital form. It is more exactly the communication and interaction between a company or a brand and its customers using digital channels and other information technologies. Today, consumers have more choices, more media, more messages and more conversations than ever before.
Moreover, the Internet has changed the way people communicate. The new digitized world facilitates communication and sharing and connects millions of people who build relationships online. These are growing at an astonishing rate. It is therefore normal for marketing and public relations managers to adopt these new communication channels to improve the market performance of their companies.
In addition, the web becomes an important source of information. Social media platforms offer an increased opportunity to follow the exchanges between consumers, so to know their opinions and to trace their activities without going through market research.
